High profile

French expertise is very much geared around the editorial line, setting it apart from many other international players in the sector. CFI initiatives thus focus as much as possible on an aim in connection with the channel, which immediately gives extra premium to partner channels and a high profile to CFI’s endeavours.

Programming strategies

For CFI, distributing free programmes is not an end unto itself, even if it means that its partners may rely on regular volumes to enhance and balance their schedules. Whenever an opportunity arises, CFI makes sure to enhance the offer with the passing on of skills pertaining to editorial duties, programming strategy, stock management and the setting up of an acquisition policy.

Thanks to consulting services provided by CFI, programmes departments are adopting more professional working methods, making better use of the programmes supplied and gaining in editorial and financial independence.