Tailored assignments

CFI initiatives contribute to organising TV channel structure and editorial departments, facilitating original production and taking on competitors. CFI analyses its partners’ needs and prioritises initiatives on a case-by-case basis, prior to selecting the most suitable experts from its network of 800 professionals of French and foreign media.

The initiatives to transfer expert knowledge aim in particular to:

  advise media groups in their modernisation efforts
  uphold professionalism among managers
  supervise journalists and organise editorial departments
  explore the potential of new media (Internet, mobile, web TV etc.)
  leverage audiovisual heritage to serve local newscast and magazine production
  help editorial teams design educational, multi-platform programmes
  advise programme directors on the acquisition of appropriate content

Some recent emblematic initiatives

  With France Télévisions and the Cultural Council of the Union for the Mediterranean, CFI launched Maarifa, a support scheme for three educational multimedia projects put forward by TV channels in the Arab world.

  In Szechuan, alongside the UNESCO branch in Beijing, and in Beirut with the OIF and the Conference of the Youth and Sports Ministers of French-speaking Countries (CONFEJES), CFI trained journalists and chief editors.

  In the Democratic Republic of Congo, CFI participated in the Franco-British scheme “Media for Democracy and Transparency in the DRC”, training economic journalists in commercial media.