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Côte d’Ivoire: Designing and launching new programmes
March 2, 2017
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From 6 to 10 February 2017, ten or so members of the RTI 2 (Côte d'Ivoire) TV channel were given training in the design and launch of new programmes in an increasingly competitive environment.
Launching a new concept for broadcast is now subject to a very strict methodology in terms of organising content development, from initial musings up to final production. Led by a programme designer/production director two-person team, this course gave a firm grounding in this methodology, focusing on:
adapting concepts to actual requirements in terms of programming schedule, duration, frequency, available funding, target-public, content, tone and form, etc.: "no creation without constraint";
decompartmentalising "content" teams and "production" teams, particularly in terms of requirements (staff, equipment, production, etc.) and intrinsic costs;
individual and group design techniques (brainstorming, mind mapping, retrospection, etc.): facilitators of ideas as opposed to restraints on creation;
preparing precise production backplanning, taking account of all aspects of the programme: content, visualisation, technical resources, staff, postproduction, promotion, digital platforms, etc.;
drafting a detailed presentation dossier for decision-makers, with an estimate of budget (examples of French programme dossiers).