A digital version of Kel Yom is launched

A digital version of Kel Yom is launched

The Lebanese children's weekly Kel Yom has signed up to the 'Digital East' project in order to launch its website, in French and Arabic.

Targeted at children aged between 8 and 12, Kel Yom is an offshoot – adapted for the Arab world – of the French newspaper Petit quotidien, which was launched in 1998 and is aimed at children aged from 6 to 10. Every week, the newspaper gives its young readers pointers on how to follow, understand and analyse current events, and thus play a part in combating the spread of misinformation and hate speech.

Since 2014, the Lebanese co-founders of the publication, Hala Bejjani and Lamia Rassi, have been distributing it in Qatar (where education is at the centre of national policy), and this has given them significant opportunities for development.
Over the past two years, 4,000 copies of the newspaper have been distributed each week to the Lebanese schools which subscribe to it, and the response from teachers, parents and pupils has been very good.

And now a digital version of Kel Yom is being launched, in Arabic and French.
There are two primary objectives behind this move: to promote citizenship education through media education, and to encourage more people to learn French, in a region where English is predominant in professional activities and on social networking sites.

Over the next six months, experts from the Digital East project will work alongside the Kel Yom team to define an editorial line and technologically develop a digital platform. Since October 2016, the project has also been supporting the press group L'Orient-Le Jouras it adapts to modern financial and technical realities.

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