Purchasing programmes and making money from them is one of the major challenges facing TV channels whose development strategy is based on their programme policy. The commercial exploitation, development and profitability of programme schedules are at the heart of this approach, which concerns content producers and television channels, as well as the public. This project aims to address the concerns of African TV channels who, aware of the new challenges entailed by the arrival of DTT, wish to reform and anticipate future changes.
As part of the TVFI market, 13 African television channels will receive support for the direct acquisition of programmes. This training focuses on the identification of needs, negotiation and purchasing in the market.
State and private TV channels in 13 English-, French- and Portuguese-speaking countries in Africa.
The channels receive a list of pre-selected programmes likely to interest them in the catalogue offered by TVFI, and a list of sellers willing to meet them.
On the basis of this list, broadcasters select a number of priority programmes. CFI then arranges appointments with vendors, in cases where they can be taken as a group.
CFI to hold a brief training session on negotiation techniques, in the form of a role play.
African television channels are then supported and guided in their actions and meetings. A daily review is held throughout the duration of the market, to allow buyers to give their opinion, and share experiences or problems.
From 1 July to 10 November 2014, CFI will be providing support and guidance to two of its partner broadcasting corporations – CRTV (Cameroon) and RTI (Côte d'Ivoire) – by giving a series of training courses covering the fundamental principles of funding and commercially exploiting television programmes.
As part of the TVFI Rendez-Vous that is being held in Biarritz from 7 to 11 September 2014, CFI and TV France International have joined forces to put together an original initiative aimed not only at the French distributors which are members of TVFI, but also at CFI's African TV partners.
By the time the TVFI market draws to a close, the television channels are genuinely engaged in the buying process and ready to translate their dealings with vendors into contracts.
During this period, the channels are supported and guided through their negotiations.
Six months later, a project evaluation is performed to determine whether or not the experience is worth repeating.