Launched in January 2011 with an editorial line targeting the family and young people, Jordan's Roya TV channel offers content promoting the values of democracy, supporting the position of women in society and facilitating freedom of speech. Its strengths are its diversity and its multi‑cultural, religious, social and political dimension. In just a few years, Roya TV has made its mark on Jordan's media landscape and is now one of the country's most popular channels.
Roya TV's ambition is to maintain its leading positon in Jordan, and also to enhance its level of penetration in overseas territories covered by its satellite offering. Aside from the Jordanian public, the channel also targets Palestinian viewers in Jordan and in the West Bank.
This project mentors Roya TV in improving the quality of its streamed programming and the creation of new programmes, with the dual objective of growing its audience base and attracting new advertisers.
Programme production teams, namely producers, directors, presenters, technicians (around forty people).
Devising an interactive programme (social networking), setting up a local team focusing some of its skills on this aspect, filming a pilot, broadcasting.
Coaching sessions led by professionals to improve the work of direct beneficiaries.
Design and production workshop to define how a game programme would work, set creation, preparing the studio layout (presenters, cameras, lights), devising contests, selecting candidates, shooting the pilot and defining a production schedule to allow the recording of several episodes in one session.