In full agreement with FIFA and AUB (African Union of Broadcasters), CFI is focusing on the very special appeal of the 2010 FIFA World Cup, namely that the for the first time ever it is being staged in Africa, where it will be broadcast live by African journalists and television. All matches featuring an African team will be commented live from the venues. Likewise, on-site (or stand-up) presentations showing and raising the profile of the team of commentators who have travelled from throughout Africa, will be systematically scheduled at the start of each match.

In a like spirit, a talk-show in the studio complete with reports will cover Africa in the 2010 FIFA World Cup, its teams, supporters and stars. It will be produced daily by the team coordinated by CFI.

Each daily show will include portraits, side features and an interview with a leading African football personality.

The broadcasts, that will go out in French, English and Portuguese, will also feature snippets in African languages including Wolof, Bambara, Swahili, and Lingala.

Some 200 m2 of studio space with a set, work areas, commentator booths and engineering areas will be earmarked for the African team. The African Broadcasting Center will be located within the International Broadcasting Center which houses the studios of all the main broadcasters, and the 2010 FIFA World Cup central production and broadcasting control room. This is located at the Soccer City Stadium, site of the main match venue in Johannesburg, some 20 minutes south of the city centre.

All the operations will be conducted from this studio. This includes a number of match commentaries, the production of 26-minute programmes and the major interviews. For the most important matches, especially all the matches involving African teams, dedicated commentary positions have been booked in the stadiums.