Francophone MediaLab

Goals

To promote the sharing of information and expertise for the purposes of the development of content in French.
To develop editorial formats that are innovative
To enhance access to this content via the use of social networks.
524 K
36

months

A project

Supported by

In partnership with

Project timeline

12%
July 2018
June 2021

Presentation

While Arabic is the official national language in the Maghreb and in the Levant, Algeria, Morocco and Tunisia account for 85% of French-speakers in the Arab world, and in Lebanon almost 40% of the population is considered to be French-speaking. Multilingualism communicates a strong message of tolerance and openness to others.

In this context, Francophone MediaLab has set itself the objective of supporting Francophone media outlets in Algeria, Lebanon, Morocco and Tunisia over a period of 36 months. Each of these media outlets will be carrying out an innovative editorial project in French, in particular one aimed at those under the age of 15, at students and at young professionals, as well as at the business community. Francophone MediaLab is thus aiming to encourage the emergence of a new offering of French-language journalistic content in four Arab countries.

Project beneficiaries

  • 4 to 6 editorial projects, each undertaken by a private- or public-sector Francophone media outlet in Algeria, Lebanon, Morocco or Tunisia.
  • 50 to 60 media professionals (managers, chief editors, journalists in the regions, developers, community managers, etc.).
  • 30 to 40 new French-speaking editorial contributors.
  • 10 to 12 French-speaking journalism students.

Project manager

1.Selection of editorial projects and identification of French-speaking human resources to produce journalistic content in French

  • Selection of 4 to 6 beneficiary projects.
  • Organisation of forums and professional meetings between beneficiary media outlets and potential French-speaking contributors.
  • Identification of French-speaking human resources for producing journalistic content in French in Algeria, Morocco and Tunisia.
  • Organisation of a summer university and of an incubator workshop for the design of innovative content or formats, in French, aimed at 10-12 French-speaking journalism students from four journalism schools in the Maghreb and Lebanon.

2.Enhancing the journalistic skills of the teams responsible for the production of content

  • Training in data visualisation, developing interactivity with the public and the production of videos with a smartphone and an audio support.
  • Perfecting their French (in collaboration with the Instituts français).

3.Support for and enhancement of the digital skills of the teams responsible for access to the content

  • Training in optimising the referencing of the website and in the use of social networks to promote virality.
  • Financial support for the digital technical developments necessary for the enhancement of access to the content of the editorial projects.

Social wall