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Improve the resilience of Syrian refugees and host communities by giving them access to relevant, understandable and actionable information on topics of concern in their daily lives.
Cater for essential information needs of vulnerable and sometimes hard-to-reach communities, through an inclusive bottom-up approach aimed at showcasing the final recipients of the messages in the video production.
Foster social cohesion by enhancing the exchange of information and success-stories and address misconceptions of refugees by local host communities.
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Giving vulnerable communities the right information at the right time is a form of empowerment. It enables people to make the decisions most appropriate for themselves and their families and can mean the difference between being a victim or a survivor. The current situation in the Syria neighbouring countries is a fertile soil for rumours, misunderstandings and frustrations that foster social tensions between host communities and refugees.
In the frame of the Qudra Programme* seeking to strengthen the resilience of Syrian refugees, IDPs and host communities in response to the Syrian and Iraqi crises*, CFI has been commissioned by the French public agency
Expertise France (EF) to produce and disseminate a flow of useful and accurate information on topics of concern in their daily lives in Jordan, Lebanon and Turkey. To address this challenge, CFI has developed a unique Communication for Development strategy, based on a bottom-up approach seeking grassroots credibility and legitimacy by involving the final recipients in every step of the production, and using social media as the main dissemination channel. The process creates a dialogue between communities and various stakeholders working with the EU, i.e. the authorities, UN agencies and NGOs. The implementation of the project relies on local teams based in the three countries of CFI's intervention.
* The Qudra Programme is a regional action financed by the EU Regional Trust Fund in Response to the Syrian Crisis, the 'Madad' Fund and the German Federal Ministry for Economic Cooperation and Development (BMZ) seeking to strengthen resilience for Syrian refugees, IDPs and host communities in response to the Syrian and Iraqi crises. The programme is jointly implemented by the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH, Expertise France (EF), Spanish Agency for International Development (AECID) and Hungarian Interchurch Aid (Ökumenikus Segélyszervezet, HIA) in programme partner countries of Jordan, Lebanon, Turkey and Kurdistan Region of Iraq/KRI.
Thanks to our cooperation with CFI, we are proud to be able to help tens of thousands of Syrian refugees and local communities in Iraq, Jordan, Lebanon and Turkey to obtain reliable and high-quality information. Its experience in supporting media organisations in crisis and post-crisis zones is invaluable for our Qudra project.
Nadim Karkutli - Manager of the European Union (EU) Regional Trust Fund in Response to the Syrian Crisis
refugees and host communities in Jordan, Lebanon and Turkey.
1.Conduct of an in-depth study
Conduct of an in-depth study on the media habits and information needs of refugees and host communities.
Qudra News: Development of a reliable information service for Syrian refugees
May 11, 2016
Within the context of a highly important programme – funded, in the main, by the European Union – which aims to support Syrian refugees living in Jordan, Lebanon, Turkey and Iraq, CFI is launching a project to compile information that will be of use to refugees in their daily life.
Setting-up of offices in Jordan, Lebanon and Turkey.
3.Development of partnerships with local experts
Development of partnerships with local experts who provide technical knowledge in the content development of the campaigns and ensure the reliability of information.
Information as a catalyst for the empowerment of women
March 8, 2019
Since 2018, CFI has been producing and broadcasting information videos addressing everyday issues faced by Syrian refugees and vulnerable host communities in Lebanon, Jordan and Turkey. When it comes to implementing the activities associated with this European Union-funded programme, gender is proving to be a cross-cutting issue.
Dissemination on social media through a cross-pollination strategy with a set of partners, getting millions of views for our video clips.
Qudra: already 2 million views on Facebook
January 10, 2019
For several months, CFI has been producing and broadcasting informative videos intended for Syrian refugees in Jordan, Libya and Turkey on social media and on television. These short videos have been a huge success.
Broadcast on national and international TV channels to reach out to million of viewers.
"Ambassadors of the Future" starts broadcaston official Jordanian television
August 10, 2020
Official Jordanian television started in June the broadcasting of 10 episodes of the series "Ambassadors of the Future", which CFI produced its episodes as part of the Qudra project in addition to our partnership with the Jordanian Ministry of Education.