The institution

CFI is the cooperation agency of the French Ministry of Europe and Foreign Affairs tasked with coordinating and implementing France's aid policy for the development of media in the South. It provides assistance to stakeholders, both public and private, in the media industry with the aim of strengthening the processes of modernisation and democratisation, a cause to which France is committed.



1.The company

CFI is a public sector operator funded primarily by the French Ministry of Europe and Foreign Affairs. The Ministry's annual subsidy (which comes under budget programme 209 – Solidarity with developing countries) accounts for around 85% of the agency's budget. CFI's mandate thus comes under France's policy of state aid for development.

CFI was founded in 1989 by the Ministry of Cooperation with a 'cultural assistance mission': to supply overseas television stations with French television programmes free of charge. Since then, the State has entrusted CFI with a series of tasks, including, in the main, a database of television programmes, pan-African television channel, satellite package operator, and, lastly, cooperation agency in the media sector. The latter has been CFI's sole mission since the early 2010s.

CFI is a member of the Global Forum for Media Development (GFMD), a body set up in 2004 to coordinate and lobby on behalf of those working for media cooperation, to coordinate the actions of its members in the service of development in countries in receipt of international aid.

2.Relationship with the State

The French Ministry of Europe and Foreign Affairs (Ministère de l'Europe et des Affaires étrangères - MEA) has set CFI the task of implementing its policy of aid for the development of public and private media and, more generally, the audiovisual industry with a tri-media outlook, in countries in receipt of development aid.

Its goals include the dissemination of information, the strengthening of civil society and the State of law, and support for new democracies or 'fragile States'". It has the backing of France Télévisions and Arte France, ensuring service to a professional standard.

The general outline and priorities of the mission entrusted to CFI are governed by an agreement signed each year with the MEA. To achieve the objectives set, MEA grants CFI the funds allocated to budget programme 209 for development aid.

With more and more audiovisual stakeholders providing assistance at international level, MEA has also tasked CFI with ensuring the circulation of information and helping it to coordinate the various French media professionals involved in cooperation initiatives.

CFI analyses the situation in each country, develops the relevant projects, and implements and evaluates these projects in close collaboration with the French diplomatic network, in particular the Cooperation and Cultural Action Services. The relationship that binds MEA and CFI is thus based on a spirit of partnership and trust, the key concepts of our cooperation. It is the result of ongoing listening, information exchange and consultation.

3.Shareholder

CFI, now a public limited company, was initially a 100% subsidiary of state holding company Sofirad. CFI's shareholders between 2004 and 2017 were France Télévisions (75%) and Arte France (25%). On 27 June 2017, the French media cooperation agency became a 100% subsidiary of France Médias Monde, the national broadcasting company responsible for France's international audio visual offering. France Médias Monde is to take over governance of CFI at Management Board level, but will not be involved in its funding.

France Médias Monde

The involvement of France Médias Monde in the operations run by its CFI subsidiary is essential, and allows the establishment of a specialist international media team in the field of development aid.

The France Médias Monde group is composed of France 24, the 24-hour three-language news channel, RFI, the international broadcaster, and Monte Carlo Doualiya, the Arabic-language radio station that broadcasts all over the world. Broadcasting from Paris, these three radio stations cover 5 continents and 15 languages. The group's journalists and its network of correspondents offer listeners, viewers and internet users open information on the world and on diverse cultures and points of view through current affairs programs, reports, magazine-type programs and discussions. France Médias Monde is one of the shareholders and partners of the TV5Monde mainstream French-language channel.

The managing of the strength of France Médias Monde and CFI in terms of cooperation initiatives has established a single integrated media development aid structure, and has lent increased transparency to concerted action for an effective solution to the challenges specific to trades and values in the public audio-visual sphere.

4. The Board of Directors

The Chairman of the Management Board, Jean-Emmanuel Casalta

A graduate of the ECS Marseille business school and Paris Dauphine University, Jean-Emmanuel Casalta's career began in 1996 as operations controller within France Télécom Multimédia Participations.
In 1998, he was responsible for administrative and financial management at Régions (a subsidiary of France 3, France Télécom Multimédia and Crédit Local de France). In 2000, he became director of INA Formation, a member of the l'INA executive board, and then managing director of NPA Conseil in 2007. In 2011, he became broadcasting and programmes director at France 3 Corse ViaStella.

Since November 2015, Jean-Emmanuel Casalta has been director of strategy and development at France Médias Monde and, as of 1 July 2017, he is now also CFI Chairman of the Board and managing director.

Executive directors:

Four representatives from France Médias Monde:

  • Jean-Emmanuel Casalta, director of strategy and development
  • Thierry Delphin, administrative and financial director
  • Cécile Mégie, RFI director
  • Marc Saikali, France 24 director

Four state representatives:

  • Jean-Christophe Donnellier, inter-ministerial representative with responsibility for international technical cooperation
  • Augustin Favereau, deputy director for culture and the media, Culture, Teaching, Research and Networks Directorate of the Ministry of Europe and Foreign Affairs
  • Sébastien Mosneron Dupin, managing director of Expertise France
  • Alain Verninas, deputy programmes and operators representative, General Directorate for Globalisation, Ministry of Europe and Foreign Affairs.

5.Team

Coordinated by Deputy Managing Director, CFI provides support for its partners thinking through their strategic choices in the switch to digital media.

Deputy Managing Director

Currently being recruited.


Laurent Allary, Advisor to the Deputy CEO of CFI

Graduate business school and specialized in marketing in California and Japan, Laurent Allary has since 1989 in the field of international relations and in cultural and audiovisual.
He began his career as cooperating in Japan for a business center which coordinates market research. In 1991, Laurent Allary opens office in Tokyo Asian Unifrance Film International. Responsible for 12 years to lead the promotion of French cinema in Asia, he assured the busy office and monitoring of major French productions promotions.
He joined the Ministry of Foreign and European Affairs in 2001 as an audiovisual attaché in Southern Africa, based in South Africa and Canada. He joined CFI in 2007 to develop audiovisual cooperation with French television in the South.
Laurent Allary is now advisor to the Deputy CEO, in charge of transversal projects and relationships with partners and guardianship. lay@cfi.fr


David Hivet, Mediterranean-Asia Director

An Institut Français de Presse graduate, David Hivet worked as a reporter at PQR and Radio France from 1994 to 1998. From 1998 to 2006, he acted as Regional Audiovisual Officer, first at the French Embassy in Nigeria, then in Jordan for the entire Middle East as from 2002. In 2006-2007, he headed the International Department of the CIFAP training centre, then acted as a free-lance consultant for Radio Monte Carlo Doualiya and Radio France Internationale, where he helped with the groundwork for the project to overhaul the English language department. Since 2007, David Hivet has been directing the Marketing and Development Department of the Education, Training and Research Division at the French audiovisual institute (INA). In this capacity, he contributed to launching the Ina SUP and Ina EXPERT brands and instigated some international development projects, especially in the Middle East and Russia.
David Hivet joined CFI on 1 September 2012 as Director for the Mediterranean Region and Asia. dht@cfi.fr


Florence Minery, Mediterranean Asia Deputy Director

Dr Florence Minery has 20 years' experience in media development in emerging democracies, and closely monitored the expansion of pluralism in Africa within the context of her Ph.D., and then spent 17 years working for Gret (an international solidarity NGO).
Her degree was in geopolitics (DEA) and her Ph.D. in information and communication sciences. She has a keen interest in a sectoral approach to international aid to the media in emerging democracies. She also has experience in editing, heading-up and monitoring European financing projects, and analysing and evaluating projects and their results in the long term.
After a period spent at RFI within the cooperation division, she started working for Gret in 1997 , consolidating and developing a network of sponsors with a view to their becoming involved in support for the media in Africa. She was then a project leader in Chad, implementing a sectoral project aimed at strengthening the media. She went back to Gret's headquarters in 2004 to lead the Media program, becoming increasingly involved in media projects with a greater political dimension.
Florence Minery joined CFI in May as Mediterranean Asia Deputy Director, a newly created post. fmy@cfi.fr


Pierre Jalladeau, Director of Africa

Formerly a production manager (1998-2003), Pierre Jalladeau joined the Ministry of Foreign Affairs in 2003 as cinema and broadcasting attaché at the French embassy in Rome, where he had the specific task of boosting the presence of French film and TV in the Italian market. In 2007 he became a consultant at Media Consulting Group, where he was responsible for a variety of public policy evaluations, impact studies and advisory engagements relating to sub-Saharan Africa.
He joined CFI as Deputy Director of Programmes Policy in 2011, with specific responsibility for the coordination of programme-related activities (purchasing, scheduling, and providing advice to African producers and directors) as well as for developing partnerships with African TV channels. He became CFI's Africa Director in November 2013.
Pierre Jalladeau holds a doctorate in the humanities from the Université de Bordeaux III. pju@cfi.fr


Bernard Chenuaud, Africa Deputy Director

A geographer by training and an Africa specialist, Bernard Chenuaud was a reporter and assistant producer with RFI and France Culture between 1986 and 1993. He was a co-founder of RFI's international training division (1993), where he developed the project-based approach and addressed the longevity of proximity radio stations. He was involved in the launch of RFI Planète radio as head of teaching services. As a project leader with the rank of administrator for RFI's international training division and then for RFI's Académie RFI-FRANCE 24-MCD, he both devised and directed projects aimed at strengthening proximity radio in Africa and the Maghreb. He was also involved in training services (reporting, magazine production, animation, voice training and trainer training).
He was given responsibility for media cooperation within France Médias Monde's international development management team in March 2013.
Bernard Chenuaud joined CFI on 1 March 2014 as Africa Deputy Director, a newly created post. bcd@cfi.fr


Caroline Bletterer, Administrative, Financial & Resource Director

A graduate of a Master of Laws and Master in Private Intellectual Property CEIPI in Strasbourg in 2002, Caroline Bletterer began her career in the audiovisual sector and media. After working in public broadcasting as a lawyer in the direct marketing and sale of the INA, she joined the private sector in 2006 to the legal department of the audiovisual group AB, where she developed her expertise in the production and distribution.
Caroline Bletterer joined CFI in 2009 as Assistant to the Director Finance and Resources Administration in charge of Legal Affairs.
She was appointed Director in April 2011. cbr@cfi.fr


Emilie Laot-Yahou, Project coordinator for partnerships and co-financing

As part of the task to coordinate France's media assistance efforts on the African continent, a mission entrusted by the state to CFI, Emilie is responsible for developing multilateral co-financing arrangements for the operator, chiefly by launching European calls for tenders.
Emilie Laot-Yahou has a master's degree in international business – specialising in European project management. She joined RFI in 2001 in order to manage RFI's German subsidiary, coordinate contractual and financial relations with the BBC and supervise the channel's European funding, journalist training programmes and RFI Planète Radio, as well as promote the French language and the RFI Music Awards. In 2008, Emilie broadened her range of activities, firstly at TV5 Monde, then at France24 following the creation of the AEF (French external audiovisual media group). elt@cfi.fr



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