The institution

CFI is the cooperation agency of the French Ministry of Europe and Foreign Affairs tasked with coordinating and implementing France's aid policy for the development of media in the South. It provides assistance to stakeholders, both public and private, in the media industry with the aim of strengthening the processes of modernisation and democratisation, a cause to which France is committed.



1.The company

CFI is a public sector operator funded primarily by the French Ministry of Europe and Foreign Affairs. The Ministry's annual subsidy (which comes under budget programme 209 – Solidarity with developing countries) accounts for around 85% of the agency's budget. CFI's mandate thus comes under France's policy of state aid for development.

CFI was founded in 1989 by the Ministry of Cooperation with a 'cultural assistance mission': to supply overseas television stations with French television programmes free of charge. Since then, the State has entrusted CFI with a series of tasks, including, in the main, a database of television programmes, pan-African television channel, satellite package operator, and, lastly, cooperation agency in the media sector. The latter has been CFI's sole mission since the early 2010s.

CFI is a member of the Global Forum for Media Development (GFMD), a body set up in 2004 to coordinate and lobby on behalf of those working for media cooperation, to coordinate the actions of its members in the service of development in countries in receipt of international aid.

2.Relationship with the State

The French Ministry of Europe and Foreign Affairs (Ministère de l'Europe et des Affaires étrangères - MEA) has set CFI the task of implementing its policy of aid for the development of public and private media and, more generally, the audiovisual industry with a tri-media outlook, in countries in receipt of development aid.

Its goals include the dissemination of information, the strengthening of civil society and the State of law, and support for new democracies or 'fragile States'". It has the backing of France Télévisions and Arte France, ensuring service to a professional standard.

The general outline and priorities of the mission entrusted to CFI are governed by an agreement signed each year with the MEA. To achieve the objectives set, MEA grants CFI the funds allocated to budget programme 209 for development aid.

With more and more audiovisual stakeholders providing assistance at international level, MEA has also tasked CFI with ensuring the circulation of information and helping it to coordinate the various French media professionals involved in cooperation initiatives.

CFI analyses the situation in each country, develops the relevant projects, and implements and evaluates these projects in close collaboration with the French diplomatic network, in particular the Cooperation and Cultural Action Services. The relationship that binds MEA and CFI is thus based on a spirit of partnership and trust, the key concepts of our cooperation. It is the result of ongoing listening, information exchange and consultation.

3.Shareholders

CFI is a public limited company that was originally a wholly-owned subsidiary of the State holding company Sofirad. Since 2004, CFI's shareholders have been France Télévisions (75%) and Arte France (25%). These two public companies are involved in the governance of CFI at board level, but do not participate in terms of funding .

France Télévisions

France Télévisions' commitment to the missions undertaken by its subsidiary, CFI, is essential and helps to extend and amplify cooperation between the leading French State media corporation and its southern counterparts.

This commitment has recently focused on broadcasters in countries on the southern shore of the Mediterranean, since the beginning of the Arab revolutions, and Tunisia and Egypt in particular.

In tackling the challenges of development, CFI thus offers France Télévisions' unique experience to overseas television channels who wish to benefit therefrom. An agreement has been put in place to arrange for employees of the corporation to make their talents available for the consultation and training initiatives run by CFI in the field.

France Télévisions knows better than anyone the importance and value of cooperation that can be built upon. This enables clear concerted action and the commitment required in the medium and long term to effectively address the challenges specific to the public broadcasting industry and its values.

ARTE France

Arte France, the French branch of European cultural channel Arte, has been a shareholder in CFI since 2001.

In its mission to disseminate the cultures and peoples of Europe and the world, Arte has a vast network of filmmakers, producers and journalists with a strong international focus.

CFI and Arte France draw on this wealth of human resources and expertise to meet the many training requirements of television stations and new media.

CFI uses the services of Arte France journalists who have worked in Tunisia and Egypt in particular, for training in online journalism. An agreement has been put in place to arrange for employees of Arte France to make their talents available for the consultation and training initiatives run by CFI in the field.

4. The Board of Directors

rd of Directors meets as often as is required for company business, as convened by the Chair of the Board of Directors, and at the registered office or any other location indicated in the convocation.

Chairman of the Board of Directors

The Chairman, Jérôme Cathala
Jérôme Cathala, Director of News Magazines at France Télévisions and designated CFI Director by France Télévisions, has now been elected Chairman of the CFI Board. He succeeds Jean Réveillon who has been appointed Director of France 2.
Aged 51, with a degree in law, this CFPJ graduate and former auditor at the IHEDN started out in 1986 as reporter for France 3 Ile-de-France and TF1. In July 1987, Jérôme Cathala joined the national newsroom at France 3 before moving on to France 2 in 1994.
He put in a stint as Permanent Correspondent in Berlin for France 2 (1995/1997) then Chief Editor at the Home Politics Department of the national newsroom at France 3, also contributing to the setup of the France Télévisions Foundation. In 2002, Jérôme Cathala was on the Steering Committee for the international news channel, now France 24.
In January 2004, he became Regional Director for France3 Sud, then in July 2009 he was appointed Director of the national newsroom at France 3.
In January 2010, he was appointed Director of national newscasts at France 3 and Director of local news.
Since December 2010 Jérôme Cathala has been Director of news magazines at France Télévisions.

Administrators:

  • Arnaud Lesaunier, Deputy Managing Director and Head of Human Resources and Organisation at France Télévisions .
  • Philippe Cier, Director responsible for coordinating with the European Broadcasting Union (EBU) at France Télévisions' International Division .
  • Elsa Comby, Head of Public Affairs at ARTE France .
  • Augustin Favereau, Foreign Affairs Adviser, Deputy Director of the Culture and Media Department at the French Ministry of Foreign Affairs and International Development .

Staff council:
Anne-Sophie Ricco / Secretary General of the CFI staff council

State control:
Jean-Claude Hulot / General, economic and financial inspector

5.Team

Coordinated by Managing Director, Etienne Fiatte, CFI provides support for its partners thinking through their strategic choices in the switch to digital media.

Étienne Fiatte, Managing Director

Graduate of the HEC International Business School and the ENA National Administration School, and a diplomat by career, Etienne Fiatte has alternated since 1985 roles in international relations and the audiovisual and media sectors. On several occasions, he was notably involved in the external audiovisual policy at the Foreign Affairs Ministry. He additionally has experience in the public audiovisual sector - as director of the office of the chair of the INA (National Audiovisual Authority) for 4 years – as well as the private sector, where he directed an audiovisual production company. After 2003, Etienne Fiatte shifted his focus primarily towards assisting development in the media sector and worked in the Foreign Affairs Ministry in defining activities and policies of the French State in this sector around a specialist operator.
He was appointed Director General of CFI in November 2008 with the role of implementing this strategy at operational level. efe@cfi.fr


Laurent Allary, Advisor to the CEO of CFI

Graduate business school and specialized in marketing in California and Japan, Laurent Allary has since 1989 in the field of international relations and in cultural and audiovisual.
He began his career as cooperating in Japan for a business center which coordinates market research. In 1991, Laurent Allary opens office in Tokyo Asian Unifrance Film International. Responsible for 12 years to lead the promotion of French cinema in Asia, he assured the busy office and monitoring of major French productions promotions.
He joined the Ministry of Foreign and European Affairs in 2001 as an audiovisual attaché in Southern Africa, based in South Africa and Canada. He joined CFI in 2007 to develop audiovisual cooperation with French television in the South.
Laurent Allary is now advisor to the CEO, in charge of transversal projects and relationships with partners and guardianship. lay@cfi.fr


David Hivet, Mediterranean-Asia Director

An Institut Français de Presse graduate, David Hivet worked as a reporter at PQR and Radio France from 1994 to 1998. From 1998 to 2006, he acted as Regional Audiovisual Officer, first at the French Embassy in Nigeria, then in Jordan for the entire Middle East as from 2002. In 2006-2007, he headed the International Department of the CIFAP training centre, then acted as a free-lance consultant for Radio Monte Carlo Doualiya and Radio France Internationale, where he helped with the groundwork for the project to overhaul the English language department. Since 2007, David Hivet has been directing the Marketing and Development Department of the Education, Training and Research Division at the French audiovisual institute (INA). In this capacity, he contributed to launching the Ina SUP and Ina EXPERT brands and instigated some international development projects, especially in the Middle East and Russia.
David Hivet joined CFI on 1 September 2012 as Director for the Mediterranean Region and Asia. dht@cfi.fr


Florence Minery, Mediterranean Asia Deputy Director

Dr Florence Minery has 20 years' experience in media development in emerging democracies, and closely monitored the expansion of pluralism in Africa within the context of her Ph.D., and then spent 17 years working for Gret (an international solidarity NGO).
Her degree was in geopolitics (DEA) and her Ph.D. in information and communication sciences. She has a keen interest in a sectoral approach to international aid to the media in emerging democracies. She also has experience in editing, heading-up and monitoring European financing projects, and analysing and evaluating projects and their results in the long term.
After a period spent at RFI within the cooperation division, she started working for Gret in 1997 , consolidating and developing a network of sponsors with a view to their becoming involved in support for the media in Africa. She was then a project leader in Chad, implementing a sectoral project aimed at strengthening the media. She went back to Gret's headquarters in 2004 to lead the Media program, becoming increasingly involved in media projects with a greater political dimension.
Florence Minery joined CFI in May as Mediterranean Asia Deputy Director, a newly created post. fmy@cfi.fr


Pierre Jalladeau, Director of Africa

Formerly a production manager (1998-2003), Pierre Jalladeau joined the Ministry of Foreign Affairs in 2003 as cinema and broadcasting attaché at the French embassy in Rome, where he had the specific task of boosting the presence of French film and TV in the Italian market. In 2007 he became a consultant at Media Consulting Group, where he was responsible for a variety of public policy evaluations, impact studies and advisory engagements relating to sub-Saharan Africa.
He joined CFI as Deputy Director of Programmes Policy in 2011, with specific responsibility for the coordination of programme-related activities (purchasing, scheduling, and providing advice to African producers and directors) as well as for developing partnerships with African TV channels. He became CFI's Africa Director in November 2013.
Pierre Jalladeau holds a doctorate in the humanities from the Université de Bordeaux III. pju@cfi.fr


Bernard Chenuaud, Africa Deputy Director

A geographer by training and an Africa specialist, Bernard Chenuaud was a reporter and assistant producer with RFI and France Culture between 1986 and 1993. He was a co-founder of RFI's international training division (1993), where he developed the project-based approach and addressed the longevity of proximity radio stations. He was involved in the launch of RFI Planète radio as head of teaching services. As a project leader with the rank of administrator for RFI's international training division and then for RFI's Académie RFI-FRANCE 24-MCD, he both devised and directed projects aimed at strengthening proximity radio in Africa and the Maghreb. He was also involved in training services (reporting, magazine production, animation, voice training and trainer training).
He was given responsibility for media cooperation within France Médias Monde's international development management team in March 2013.
Bernard Chenuaud joined CFI on 1 March 2014 as Africa Deputy Director, a newly created post. bcd@cfi.fr


Caroline Bletterer, Administrative, Financial & Resource Director

A graduate of a Master of Laws and Master in Private Intellectual Property CEIPI in Strasbourg in 2002, Caroline Bletterer began her career in the audiovisual sector and media. After working in public broadcasting as a lawyer in the direct marketing and sale of the INA, she joined the private sector in 2006 to the legal department of the audiovisual group AB, where she developed her expertise in the production and distribution.
Caroline Bletterer joined CFI in 2009 as Assistant to the Director Finance and Resources Administration in charge of Legal Affairs.
She was appointed Director in April 2011. cbr@cfi.fr


Emilie Laot-Yahou, Project coordinator for partnerships and co-financing

As part of the task to coordinate France's media assistance efforts on the African continent, a mission entrusted by the state to CFI, Emilie is responsible for developing multilateral co-financing arrangements for the operator, chiefly by launching European calls for tenders.
Emilie Laot-Yahou has a master's degree in international business – specialising in European project management. She joined RFI in 2001 in order to manage RFI's German subsidiary, coordinate contractual and financial relations with the BBC and supervise the channel's European funding, journalist training programmes and RFI Planète Radio, as well as promote the French language and the RFI Music Awards. In 2008, Emilie broadened her range of activities, firstly at TV5 Monde, then at France24 following the creation of the AEF (French external audiovisual media group). elt@cfi.fr



Download the Organisational Diagram

Discover CFI