RT @julienlebot: [#4MNewspapers] @philaoux évoque la transformation numérique du soir.be #Jordanie https://t.co/HmBzvc2aG6
Just like their counterparts elsewhere in the world, the Arab press has had to deal with the technological revolution and new trends in news consumption. Free, instant, interactive... new criteria are emerging in an industry in the throes of profound change, forcing traditional media to go online in a highly competitive market.
Not only must media master new technological tools, they need to redefine their entire business model. Going online does not mean simply presenting newspaper content on a new medium. It requires the convergence of print and web newsrooms, knowledge of the possibilities offered by digital technology and a good understanding of the new consumer trends to redesign the media offering. The reader becomes the client and is at the heart of the media strategy, heralding a new approach for Arabic newspapers.
Faced with this major challenge, one on which their survival depends, the media are often hampered by the scale of investment needed to develop an online presence. This project is thus supporting five Arabic newspapers in their efforts to make the successful transition from print to digital.
To find out more about 4M, visit http://www.4m.cfi.fr
An audit is conducted to understand the digital offering of each beneficiary and determine the needs and areas of intervention on which to focus.
As part of this study, an action plan is prepared for each newspaper, tailored to each one's digital strategy. A partnership agreement is then signed to determine the schedule of actions and the financial input of the beneficiaries of the project.
For each newspaper, action is taken within the newsroom itself, with the participation of all those involved in creating the online offering. These actions focus on the themes identified by the audits.
This helps strengthen the digital skills of the media and facilitates the convergence of the print and web newsrooms.
Again on the basis of the audits performed, this action involves the various managerial departments of the newspaper, who come together to discuss their organisation and how they function.
Marketing and social media managers also participate in the search for new business models and diversification.
From 11 to 13 June 2015, the 2 nd collective meeting of the project "4M: assisting privately-owned traditional Arabic newspapers in their transition to digital" in Casablanca brought together twelve representatives to reflect on business models.
Three workshops attended by all five beneficiaries of this project are held to promote the exchange of experiences, strategies and best practices related to the digital transition.
The objective of this action is to help develop professional networks and foster collaboration.
Ahead of the 4M Forum held in Lebanon on 17-19 October 2014, representatives from 5 major privately owned Arabic daily newspapers met up on 16 October in Beirut for a workshop on practices, strategies, techniques and innovations in connection with the transition to digital media.