RT @laurebledou: A propos de nourriture, hier j'étais en mission #Medias360 avec mon totebag préféré #Imalk, qui contenait les #PlaneteMag…
Given the rapid increase in the number of Africans who are connected to the internet and social networks, few traditional media outlets, whether from the written press, radio or television, have chosen to follow their public, particularly the younger members, onto social networks.
It is vital that these media outlets consolidate their presence on the internet and social networks by developing content that is suitable for such platforms and by focussing on interactivity to enrich their content.
The Media 360° project aims to help 15 of these media outlets, which have been selected after a call for applications, to familiarise themselves with social networks so that they can broadcast various forms of content in suitable formats on them in response to the new forms of media consumption.
Media 360° is following in the footsteps of projects already launched by CFI in Africa in the field of new media and innovation (Innovate Africa, Open Data Media, NAILA Media, among others).
Managers and journalists responsible for the social networks of 15 traditional African media outlets (radio, TV or written press).
After a call for applications, selecting 30 media outlets for an awareness‑raising session for their managers on the use of social networks, leading to the creation of a development plan.
Introducing journalists from 15 media outlets, selected after a meeting with the managers, to producing content (use of Facebook, Twitter, Instagram etc., creation of visuals and videos etc.) and verifying and publishing information on social networks.
Implementation of lively and collaborative online platforms to maintain a link between the participants and to encourage the sharing of good practices, and coaching tailored through the passage of an expert-trainer in their writing.
Closing seminar bringing together managers and journalists in an African capital.