In response to competition from international 24-hour news channels, and with the aim of winning back the national audience, which is increasingly turning to social networks, the Vietnamese state broadcaster VTV is preparing to set up and launch its new all-news channel, VTV24.
This project will support the broadcaster in its ambitious bid to develop a modern, reactive and interactive news service for viewers and Internet users in Vietnam.
As the state broadcaster's flagship project, VTV24 will draw on a team of 250 people, 9 production units and the participation of its regional and international offices. The channel, which is set to be launched in April 2017, will offer continuous 24-hour news coverage punctuated by talk shows and topical magazine programmes broadcast across the whole of Vietnam.
To ensure the future channel is successful in achieving its goals and establish it as a credible player, journalistic accountability must be at the heart of its organisation. With this in mind, VTV and CFI have identified three levels of training adapted to the needs of journalists:
The concept of interactivity is systematically integrated into the training to ensure journalists are aware of the participation of the public and the role played by digital media in the dissemination of news.
French independent director and CFI expert Charles Dubois will be in Hanoi from 22 to 30 April 2013, tasked with advising journalists on its editorial team how to prepare, present and produce the news programme.
Le groupe public audiovisuel vietnamien VTV a sollicité l'appui de CFI, agence française de coopération médias, pour accompagner le lancement en septembre 2015 de VTV24, sa future chaîne nationale tout info.
In response to the competition from international news channels, the Vietnamese state broadcaster VTV is planning to set up its own national news channel in September 2015: VTV24. It has asked CFI to help with the design and preparations for the launch.
A key stage in the creation of the channel, the organisation of the newsroom must permit maximum reactivity to breaking news. Mastering production processes and broadcasting media plays a part in determining the editorial content to be offered.
An expert is on hand to guide the VTV24 team through the various stages:
LThe project offers the services of a webmaster to define, together with the VTV24 web team, the site architecture in line with its editorial plans.
The goal is make the content broadcast on air available online, in collaboration with the newsroom, producing specific content while ensuring visibility on social networks.
Specific training focusing on managing the public and publishing its reactions is also planned, this being a necessary condition for the establishment of a credible, recognised interactive service.
The management team, under the guidance of marketing experts, shall define the identity and values of the VTV24 brand. A plan for communicating with the public on various different media will be determined as part of a targeted marketing strategy