In a complex geopolitical environment, marked by power struggles between the various political, business and religious entities, the French-language press in Lebanon is economically fragile at present. It is having to adapt to lower advertising revenue, caused by the political and security crisis in the region, and to the changing consumer habits of its audiences as they increasingly favour connected forms of media.
Online media use is developing rapidly in Lebanon and it is vital for the written press to expand its digital offerings, if it is to remain relevant to its readership. Changes in how the press is accessed, together with the growing influence of social media, means that the tools, methodology and expertise within the sector need to be completely redefined in order to adapt to these new forms of use, to become more interactive and thereby to reach new audiences both in Lebanon itself and among Lebanese communities in other parts of the world. This digital transition requires a whole new business model, one that relies in particular on monetising access to digital content.
Following on from the 4M Transition to online for Arabic-language newspapers project, which was led by CFI over a period of almost two years and involved five Arabic-language news publications, the current project is aimed at helping Lebanon's French-language press to evolve so that it may adapt to the current economic and technical factors of its environment, and make itself more attractive by embracing the digital era.
Create a global print marketing strategy, monetise the offering by introducing paid access to digital content, digitise the archives (photos, articles, etc.) in order to offer paid access to the archives.
Create a mobile website with responsive design, a business platform and an online area featuring health / wellbeing / leisure content as well as a dedicated news area for Lebanese communities abroad for L'Orient-Le Jour. Launch an iPad app for the monthly publication Le Commerce du Levant.
Overhaul the website (content, design, social media interaction, mobile application) and launch themed supplements for Le Groupe Magazine
Put in place a content dissemination strategy adapted for social media.