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The 'media and development' programme seeks to encourage media organisations in the developing world to play a larger role in issues concerning development, by strengthening the bond of trust between journalists and civil society.
The development of innovative productions, at both a national and local level, helps people to understand and appreciate how they can each contribute, in their own way, to these global movements.
Cooperation between the media goes a long way to optimising the impact of certain development aid programmes that CFI have initiated.