Innovation MediaLab


To promote the sharing of information and expertise for the purposes of the development of content in French.
To develop editorial formats that are innovative
To enhance access to this content via the use of social networks.



Trained professionnals



A project

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Project timeline

July 2018
June 2021


While Arabic is the official national language in the Maghreb and in the Levant, Algeria, Morocco and Tunisia account for 85% of French-speakers in the Arab world, and in Lebanon almost 40% of the population is considered to be French-speaking. Multilingualism communicates a strong message of tolerance and openness to others.

In this context, Innovation MediaLab has set itself the objective of supporting Francophone media outlets in Algeria, Lebanon, Morocco and Tunisia over a period of 36 months. Each of these media outlets will be carrying out an innovative editorial project in French, in particular one aimed at those under the age of 15, at students and at young professionals, as well as at the business community. Francophone MediaLab is thus aiming to encourage the emergence of a new offering of French-language journalistic content in four Arab countries.

Innovation MediaLab falls within the scope of the “International Strategy for French Language and Plurilingualism".

Files to download

Innovation MedaLab(PDF - 393.17 KB)

Project beneficiaries

  • 4 to 6 editorial projects, each undertaken by a private- or public-sector Francophone media outlet in Algeria, Lebanon, Morocco or Tunisia.
  • 50 to 60 media professionals (managers, chief editors, journalists in the regions, developers, community managers, etc.).
  • 30 to 40 new French-speaking editorial contributors.
  • 10 to 12 French-speaking journalism students.

Project manager


1.Selection of editorial projects and identification of French-speaking human resources to produce journalistic content in French

  • Selection of 4 to 6 beneficiary projects.
  • Organisation of forums and professional meetings between beneficiary media outlets and potential French-speaking contributors.
  • Identification of French-speaking human resources for producing journalistic content in French in Algeria, Morocco and Tunisia.
  • Organisation of a summer university and of an incubator workshop for the design of innovative content or formats, in French, aimed at 10-12 French-speaking journalism students from four journalism schools in the Maghreb and Lebanon.

Innovation MédiaLab: 5 selected media outlets

November 26, 2018

Following the call for applications and the shortlisting of ten editorial projects in October 2018, on 16 November, five digital media outlets from Algeria, Lebanon, Morocco and Tunisia producing journalistic content in French were selected as part of the first International Journalism Conference in Tunis.

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Lmouhim de l’info – the Moroccan satirical newspaper

September 17, 2019

Since April 2019, MédiaLab Innovation has been supporting the production of an innovative French-language editorial offer in Morocco by backing the Lmouhim de l'info programme.

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2.Enhancing the journalistic skills of the teams responsible for the production of content

  • Training in data visualisation, developing interactivity with the public and the production of videos with a smartphone and an audio support.
  • Perfecting their French (in collaboration with the Instituts français).

3.Support for and enhancement of the digital skills of the teams responsible for access to the content

  • Training in optimising the referencing of the website and in the use of social networks to promote virality.
  • Financial support for the digital technical developments necessary for the enhancement of access to the content of the editorial projects.

Innovation MediaLab – Opening seminar

February 10, 2019

Innovation MediaLab: Working to promote the production of innovative content.

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Should the media be feminist?

March 6, 2020

Four journalists from Algeria, Lebanon and Morocco – all beneficiaries of the Innovation MediaLab project – share their thoughts on the role of women in the media. They were asked one question in particular: what message would you like to convey to female journalists? See the images of their answers below.

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