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To produce innovative media and advocacy content, designed to reinforce the development of a tolerant society which supports community life and equal rights and opportunities for everyone, free of gender discrimination and stereotypes.
In partnership with
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Despite legislation designed to support equality and protect women's rights in Morocco, there is continuing discrimination and violation of these rights. In rural areas, less than one third of young women are educated at school and more than half are illiterate. In the job market, their situation is more insecure than that of men, and they are more likely to be unemployed. Moreover, violence against women has become very widespread and part of everyday life in recent years.
The "Echos des voix féminines" ["Echoes of women's voices"] project is designed to reach out to young women in rural areas, in the Marrakech-Safi region, in order to give them a voice, to shine a light on their own vision of society and allow them to express their hopes and plans. The project aims to create a mobile Internet-radio studio to produce reports, conduct interviews and make live debate broadcasts.
All the content produced will first be broadcast on the Internet radio station "Kech-Radio" of the AIC (Citizens' Initiatives Association), which is behind the project. It will also be used to develop advocacy tools to support the defence of women's rights in Morocco, aimed at local policymakers.
young women, aged 15 to 35 years old, and 50 young
women with outstanding initiatives or who are potential leaders.
Around 80 local policymakers (60 elected officials
and representatives of local authorities, 16 provincial representatives, 2
1.Setting up of a network of contributors and sustainable tools to provide training on increasing capabilities
- Assessment of the various obstacles which currently prevent Moroccan women from accessing equal rights and the inequalities between men and women in the region.Mapping of local authorities. - Organisation of two training sessions to enhance the capabilities of the future mobile Internet-radio teams and of training sessions focusing on Internet-radio production techniques. - Identification and selection of future contributors. Setting up of an active network bringing together a great number of young women who wish to make their voices heard. - Organisation of a training session on advocacy techniques.
2.Production and broadcasting of media content that focuses on the topic of gender
- Purchase of a motor vehicle and computer and radio equipment required
for the creation of a mobile radio studio. - Launch of a series of preparatory interviews with contributors -
Assistance with the production and broadcasting of content.
- "Public spaces and gender" workshop.
- Monitoring of content based on performance indicators.
3.Advocacy measures designed to raise awareness amongst the authorities and influential players in civil society
- Implementation of an advocacy strategy based on the results of the training carried out as part of the first measure. - Media advocacy campaign. - Raising of awareness of constitutional bodies relating to equality. - "Women and migration" workshop. - Organisation of a seminar bringing together contributors and elected officials, to evaluate the results of these various measures.